What I Learned as a Creative Live Audience Member: 7 Tips to Create Beautiful, On-Brand Images for Your Creative Business
by Kyla O'Neill
Earlier this month, I had the opportunity to be a studio audience member for Creative Live’s “Craft Photography Fundamentals” class with Candice Stringham. If you don’t know about Creative Live, I highly recommend checking it out regularly as a resource for your business. They host expert teachers who teach high quality classes on a variety of topics in an engaging and approachable streaming video medium. Also, it is completely free to watch while the segment is live, so as long as you can make it work with your schedule, you can definitely afford it!
For my brand, IMPRESSED by nature, I take all of the photos, which are used for my Etsy shop, website, and biannual catalog (print and web). I have a decent knowledge of photography, and still, most of the time, I end up hacking my way through the process in the hopes of creating a cohesive look while expressing a mood that feels fresh each time. Having had some great experiences with Creative Live as a virtual audience member, I thought it was a great opportunity to get really focused on this topic and make some connections with other makers, including the lovely SFEtsy team leader, Rebecca Saylor of OodleBaDoodle.
(IMPRESSED by nature blue green hydrangea pressed flower earrings)
Over the two days of filming, we shared challenges and successes with photographing our products and building our brands as well as ask specific questions in real time--you can also do this on the Creative Live website while the class is live. It was so neat to see the behind-the-scenes work that goes into creating such amazing educational content in a video format. If you have the opportunity, I highly recommend it!
During the class, we learned so many amazing hacks for creating gorgeous product sets as well as lots of information about using smart phones and DSLR cameras to create photos that send a consistent message about your brand to your ideal audience. Here are some of my favorite tips:
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